What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people. Social media is no less than a evolution that has taken people astorm.

People by their very nature are social. Companies, businesses thrive on people and their opinions. No surprises then, that Social media has it own reasons to evolve with more and more social networking sites mushrooming every single day. Whether you like it or not, accept it or not, there is so much being said about you- with or without you. If you choose not engage, you are simply giving up the ability to manage and influence what’s being said…

It has become an imperative need to listen to what your stakeholders are saying about you in this social space before planning any marketing strategy. In a recent global CMO survey, over 90% of companies confirm that they are allocating over 25% of their marketing mix budgets to social media / digital marketing initiatives. They are understanding this critical need to participate in continuous consumer interactions that engages users with opportunities to share their opinions.

There are so many online social networking sites from facebook, twitter, orkut, flickr, digg, technorati, myspace, linkedin, picasa and so many more. When you search for Social Media on Google you get 210,000,000 results. Whaoo!! This can be rather intimidating for someone who is just looking at implementing this very popular phenomena people just cant stop talking about in the business context.

@iridiuminter, having the depth and breath of social media for over a decade, @iridiuminter digital strategy team enjoys placing the social footprints for our clients everyday with a robust relevancy and reach that delivers tangible online growth engines for them.So, it is time to question your marketing plans and explore the new dimensions of online growth opportunities right now.

In my bid to share the knowledge and experience on Social Media Marketing and Monitoring, I will take you through these stories in my upcoming series and help you set your fortress of Social media.

Follow us on @iridiuminter or my personal twitter @sbharatam.

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