Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream
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The ABP group is one of the largest media publishing groups in India and a quintessentially Bengali institution. The Anandabazar Patrika Puja website was launched in 2003 to cover the festive fervor in Bengal during Durga Puja. Objective Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a
The Management Development Institute (MDI) is the country’s premier business school. It is located in Gurgaon and offers a range of academic programs. Objective MDI was looking at creating and developing appropriate tools and outlets to disseminate knowledge. MDI’s existing website had to be reoriented to make it a learning and interactive tool which reaches out to all its stakeholders. A second criterion was to highlight the research orientation of
India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services. Objective iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further. ii was required to create an online, web-based, transparent mechanism enabling
Numero Uno is India’s earliest and leading denim apparel manufacturer. Over the years, it has metamorphosed into a dynamic and responsive brand for the youth. It is one of the few international brands that fuse international trends, innovative fabrics, washes, and treatments with accessible pricing. Objective The idea behind revamping the Numero Uno site was to maintain, and even enhance the aura that the company enjoys. It would also serve
Amity University is recognized as the largest and the top private B-school in India with a student strength of over 50,000 spread over 700 acres of high-tech campus. They are equipped with world-class infrastructure, and have a reputed and experienced faculty. Objective Amity wanted a website that reflected their international standards. They sought to have an innovative concept and design to showcase information on Amity. They were especially keen on
As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds). Objective People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and
EHIRC (Escorts Heart Institute and Research Centre), New Delhi, is the premier heart and research institute in India. The hospital is backed by the most advanced laboratories performing the complete range of investigative tests in the field of Nuclear Medicine, Radiology, Bio-chemistry, Haematology, Transfusion Medicine and Microbiology. Objective Escorts aims to always live up to its high reputation of providing the best and latest in healthcare. The hospital wanted to
Inman Stories is a California-based digital media company specializing in the creation, production and distribution of original video content via the internet and other emerging technologies. They boast a global network of highly-skilled producers, editors, and videographers who produce, shoot, and edit 3 to 5 minute video stories built around luxury homes, people, companies, destinations, and more. Objective Inman was seeking an online video magazine solution which could maximize value
Media Lab Asia (MLAsia), a not-for-profit R&D organization, works on the paradigm of collaborative research in the task of developing relevant and sustainable technologies and culturally appropriate solutions and bringing them to the daily lives of people. The objective of the organization is to bring the benefits of ICT to the common man. ObjectiveThe aim of the Punarbhava (literally meaning ‘renewed being’) project was to build a comprehensive Internet portal
