Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Posts by iridiumInteractive

iridium Interactive Turns 11!

On March 14, 2000, 11 years ago, iridium Interactive was born. From the days of its inception when we leveraged technology and the power of the internet to help those affected by the cyclone in Orissa in 2000 to today when we have expanded our operations to include projects in Nairobi, Kenya, we have come a long way. Along the way we have been associated with several organizations and bodies

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iridium Interactive Kenya launches an Innovative Monitoring & Reporting tool for Kenyan Government

19th January will always remain a proud day in the history of iridium Interactive Kenya as today is the day the Kenya Economic Stimulus Program’s website and GIS Mapping system,  www.economicstimulus.go.ke, was launched by Uhuru Kenyatta, Deputy Prime Minister of Kenya in the presence of other Cabinet ministers, Permanent Secretaries and other key officials of Govt. of Kenya. Deputy Prime Minister, Uhuru Kenyatta, stressed on the impact of this tool saying, “The presence

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Culture & Business: Why they must be in harmony

Organizational culture is the sum total of an organization’s assumptions, experiences, philosophy, and values, and are expressed in its self-image, inner workings, interactions with the outside world, and future expectations. Simply put, culture is “how we do things here”. The December edition of the NASSCOM Emerge Friday 2.0 talk held at Taj Deccan on 16th December 2010, had Hari Thalapalli, the Chief Marketing Officer and Chief People Officer of Mahindra Satyam, addressing the gathering on ‘Effective business across

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Online reputation management – a iridium Interactive case study

Intellectual property aside, a company’s reputation is pretty much in the public domain. While everyone hopes that their company is well liked, it is a bad idea to take this assumption for granted. The internet’s increasing reach make it a medium hard to ignore. When your online reputation is taking a beating staying silent is not a good idea, as a client of ours discovered. The Case The client’s problem

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Online marketing for non profits: Increasing Awareness through Social media

This is the start of iridium Interactive’s marketing series for NGO’s. The three part series will speak about using Social Media to 1. Increase awareness 2. Raise funding 3. Increase volunteering In this post, we will focus on trying to using techniques we feel have worked for iridium’s clients and give you working principles of what you should concentrate on to raise awareness for your cause. Increasing awareness As social

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AeA launches Punni Ki Kahaniyan: Follow her on facebook now!

Aide et Action-South Asia along with its Social Media Partner, iridium Interactive and Print partner, The Hindu launched Punni ki Kahaniyan, a Short Film series about Multi Culturalism at Ravindra Bharathi, Hyderabad on 26th October 2010. The initiative of Punni ki Kahaniyaan is aimed at fostering the values of multiculturalism and promoting cultural harmony in children by helping them understand other cultures through short films talking on these subjects. ‘Punni’

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Aide et Action South Asia signs up iridium Interactive as Social Media Partner

How powerful is the voice of the social public? It demonstrated considerable might during issues such as the Iran election, Haiti earthquake and the Pepsi refresh project. Now it’s time to use this medium for a much broader social change. Aide et Action [South Asia], an organization working to empower people by providing quality education to all, has launched an initiative called Punni Ki Kahaniyan, a series of short films

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SMEs and the Internet

Have you as an SME or SMB wondered how you can optimize your processes? Wondered which aspect of your work can use the internet for? Free and cost-effective solutions are the need of the hour for SMEs to leverage the power of the internet based services. The following are the general areas of business operations of SMEs which, on using the internet enabled technologies can give them the surge and

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Comments, anyone?

We’ve been here for a while, posting ideas on the blog and our thoughts about various happenings in the industry and trends that are set to shape how we use the internet. One thing that we notice everytime we post on the iridium blog is the lack of comments. And hey, this is no impassioned plea for you to click on the comments tab and start typing but more of

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Friendship Day Bash

Just couple of days after the brothers sported their Rakhis, all men and women alike could show off their colourful friendship bands – symbolic of the spirit of pure friendship worldwide wiping out all differences. Since its inception in 1935 in North America, the culture of celebrating friendship has spread across the world – even in the corporate circles. This was my first friendship day attendance with iridium Interactive –

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