Iridium Interactive Blog

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Do’s and Dont’s of Twitter

After sharing my learnings on Twitter with you, I will now proceed to the most important part, the Do’s and Dont’s of twitter. This is like a cheat sheet for any person who is yet to explore the vast seas of twitter.  We at iridium Interactive have also struggled to understand and implement twitter in our corporate strategy but with some brainstorming sessions, working late nights inorder to break the

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What can Twitter do for your business?

I continue sharing my learning’s from Twitter and what it can do for your business. Sitting at the iridium office after a long day of Social Media workshop, it alarms me to visualize the potential that this medium holds to transform the way people talk and respond. In my talks with people across different business lines be it HR, Executive level or Mid-layer management, I see a shift happening (even

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Top 10 Twitter Analytical Tools

Hey Guys, In the age of social media, there is a chance that you are regularly trying to spread your message or your client’s message to a huge crowd in a very short time. I have met lots of internet marketers who are working with social media tools but to my surprise I am still confused trying to figure out how to get the most of these social media channels

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The Power of Twitter – Build your Social Currency

After my first 2 wisdom series on ‘what is twitter‘ and ‘why twitter‘, now let us understand the power of Twitter for your business.You may be twittering with your personal profile for specific interests, but now its time to get curious and venture into creating the social currency for your company itself.Strange as it may sound, Twitter is a one of the most powerful yet underplayed social medium leveraging online

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Why Twitter? And Five Ground Rules to Practice.

Yesterday I have talked about “what” is twitter, lets get on to “Why” twitter today. Why Twitter? Twitter has become a phenomenal success over the last year although it has been around since 3 years now.  Popular social networking sites like facebook and twitter were struggling to find a standing three years back with tough competition from gmail and yahoo. But now they have surpassed these internet giants.  Mainstream Media

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Imagination takes off at iridium!!

I have been hearing from times immemorial about the Power of Imagination.  I have always heard great men say: When you soar with the wondrous creative powers of your imagination, you possess a first-class ticket to the life of your dreams For the past few weeks I have been witnessing the power of imagination (though, I am waiting to see the result ahead). Ok! now adding context to the subject, the

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Taking-off Social Media with Twitter

In my first wisdom series, I begin with introducing you to Twitter. As much as we all know about the Twitter phenomenon, most of us are yet to understand the power of this microblogging social medium and the way it is revolutionizing businesses and powering their networks. So, with my social media ‘twilby’ firmly in place I set out to explain my understanding of  ‘the what’, ‘the how’ and ‘the

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Bringing out the hidden talent in me!

It was a Tuesday and I was so used to sitting alone at my bay  thinking what to do next, thatz when Sriram walked with a smile and said “lets meet up in 15 minutes” I was excited or rather shocked to know what it is that Sriram could call me for?? I walked in  after 15 minutes for the meeting and I was amazed to see so many people

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iridium Interactive gets the coveted Online Partner of NASSCOM status for third consecutive year…

As the NASSCOM India Leadership Forum (NILF) convenes from Feb 9th to Feb 11th this year, it gives me great pleasure to be present in Mumbai for the 18th edition of this annual conference as NASSCOM’s official online partner. iridium Interactive got this status for the third consecutive year. We have partnered with NASSCOM to create a SOCIAL Networking product, called NASSCOM Connect, to add value to every NASSCOM NILF

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iridium Interactive Premier League Season 3

Here I go, with my first post on iridium Interactive Blog and I don’t find a better occasion than this to start blogging about “IIPL 3” or iridium Interactive Premier League- Season 3, the most awaited event at iridium. The day started with a little confusion for the newbie’s of hyderabad had trouble finding the right ground in Redhills. However, the cricket match started on time with a bang. The

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