Iridium Interactive Blog

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iridium Interactive at the Common Wealth Games!

Before you jump the gun, no we’re not managing the IT infra of the Games or their website or their online branding but instead, an associate from our Noida office was part of the performance at the globally hailed opening ceremony of the Common Wealth Games, 2010. Janhavi Rajaraman, Project Coordinator at iridium Interactive was part of the Tree of Knowledge group showcasing the cultural heritage of India in the forms

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Facebook Developer Garage Hosted by iridium Interactive

On 23rd of September, nearly 80 developers, students, company reps and enthusiasts walked into Hotel Golkonda for the first ever Facebook Developer Garage to be held in Hyderabad, the home of Facebook in India. Organized by iridium the event is being hosted for the first time in Hyderabad after succesfully being conducted in a number of cities all over the world. The entire objective of the Garage was to showcase

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How Social Media has changed humanity?

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has

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Social Media Etiquettes

Social media is like any face-to-face conversation. It is essential to understand the proper way to converse and behave online. I feel it is important to throw some light on social media etiquette and “why” people should be at their best just as they are in a live social environment. While there are many social media experts who talk about keeping your individual style, urging us to voice our opinions

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Social Media and B2B Marketing

So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is clearly a means but not an end to nurture every business relationship. B2B is

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NASSCOM and iridium's pledge for a Clean Delhi!!

NASSCOM Foundation in India partnered with Let’s Do It Delhi to help clean up Bhikaji Cama Place in Southwest Delhi, India on 20th March, 2010 at 7:30 in the morning. The small but inspired NF team comprised of 31 volunteers from various Indian companies like Newgen Software, WNS, iridium Interactive, MphasiS and Students’ Partnership Worldwide – India Project Trust. The enthusiastic iridium team- Manish, Sinchita, Janhavi and Nitu, along with

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Puzzled with the URL structure of your WordPress Blog?

If your wordpress hosted blog has URLs like http://www.example.com/?c=2254, don’t you find it confusing and hard to memorize? Don’t you want to change it to something better like http://www.example.com/2010/03/sample-post/  or http://www.example.com/cat-name/samplepost/ Permalinks denotes how the URL  structure of a WordPress powered post appears.  From the technical point of view, your webserver should be running Apache with mod rewrite module in it.  It’s always advisable to check with your web-hosting service

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Many Twitter How To’s Answered

Q1) How can I change my Twitter Username? Ans: When you signup for a new Twitter account, you are entitled to provide a real name and a username. The username you enter is what appears in your Twitter profile URL (Ex: http://www.twitter.com/iridiuminter) and at the top left of your Twitter profile page next to your photo. Your username is also displayed in @(username) when someone replies back. This will be the

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Using Twitter to Direct Traffic to your Blog- 5 Diamond Steps for Small Businesses

With over a decade of my energy directed towards nurturing online communities, I have seen that small businesses are often hesitant to make blogs and social networking forums as they feel it will take them ages to create a huge community. In this Social Media age, patience and the choice to stay connected is needed for SMEs. Twitter is a complicated puzzle to many small business owners and particularly fatal

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Construction versus Software Industry- iridium reveals the Analogy

We hope to keep up our inspiration alive to build a Smart Office here at iridium Interactive.  Even with all the experience we had of building offices renovating them many times in the past 10 years, little did we realise that there is so much similarity between the Construction  industry and the Software industry. Everything looks perfect when we showcase the BRD because by then 98% of clients are not too

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