With my experience with iridium in this sphere for some time, it is my observation that social media is spreading like wild fire and it is every company’s desire to be a part of what is being said about them, their brands, products, services and finally, their reputation in the market. Social media includes blogs, forums, wikis, tags and any user generated content. This is where consumers and users saw
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After taking a deep dive into social media and marketing, we will now turn the tide towards introducing an integral part of social media, namely social media monitoring. This is imperative to every company who wants to measure their activities on social media. Also known as social reputation management, or online reputation management, social media monitoring serves more than gathering metrics on your social media initiatives.
To cut a long story short, social media was first introduced for networking, socializing, tracing back old friends, school friends etc. Like minded people started discussing their common topics. They discuss, complain and even rave about their favorite or not so favorite brands here. Companies have their own reasons of joining the social network bandwagon as I have already discussed before, and so do customers who have already mastered the social
Social Media Etiquette and handling PR is very critical to a company in social media. Consumer interactions have compelled companies to plunge into social media to be a part of these conversations. Today I was reading what could be the biggest social media/PR debacle ever. I am talking about the food giant Nestle who, till a few days back was a renowned chocolatier with fans all over the world. Today
Social media is like any face-to-face conversation. It is essential to understand the proper way to converse and behave online. I feel it is important to throw some light on social media etiquette and “why” people should be at their best just as they are in a live social environment. While there are many social media experts who talk about keeping your individual style, urging us to voice our opinions
So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is clearly a means but not an end to nurture every business relationship. B2B is
While writing a lot on social media marketing and reading a very interesting case study on traditional marketing versus social media, I understood one common debate marketing experts and social media experts have constantly- do traditional marketing and social media contradict each other or compliment? Think of the evolution of marketing from radio to television ads, from newspapers ads to billboards and print media; these newer techniques may have evolved
So, now having filled you in on the basics of Social Media in my previous few blogs, I shift to the next level of social media insights. With the right base of understanding about this medium, your company can take a leap to explore it as a sand box experiment. Companies in India that block and dis-engage the social network websites for their employees will no longer be successful as
After giving you some clicks on social media marketing, lets take those thoughts further to the vital C’s of social media marketing. Just like the 4Ps in Marketing, Social Media Marketing has their set of Cs that form the ground rules for every social media marketing strategy. 1. Commit While incorporating social media in your marketing strategies you have to commit time and resources. It is not a one time
Social Media Marketing is a powerful marketing medium…not in the traditional marketing sense. It does not mean that all other marketing strategies have been abandoned, yet the shift is happening without the hype. If you are wearing the hat of a CMO, a marketing-communications executive today, I know exactly what is creating the dilemma..what is keeping you thinking. What is the right marketing mix to invest in? What do I
