DIWALI KEE SHUBH KAAMNAAAYEINONAAASHAMSAGAL SHUBH BIJOYA DASHAMI EID MUBARAK MERRY XMAS It might be premature OR belated to be wishing. But there are teams across the country and across categories keeping their eye on the clock ticking for the festive season. Hence, it migt be pertinent to come up with some steps and pointers to help brands shape up their online presence for the coming season.
Bringing power to the masses and concepts like WISDOM OF THE CROWDS is something that are buzzwords of Web2.0. Brands globally can take a leaf out of the current Viral Campaign going on in the USA. I am not referring to the Superbowl or the latest Pepsi or Coke signup of the latest pinup. Nor am I referring to any NBA star. One is amazed by the latest viral campaign
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Circa 1972 Bollywood has given us many scientific discoveries and hypotheses. Good old fiery villain, Ajit, arguably had some amazing patent pending TORTURE TECHNIQUES up his villainous sleeve: “JAAAANI – Voltage Badaaao-Currrrent Badaaao..Uska Resistance Kum Ho Jaayega”…. Even better technique: “Usko Liquid Oxygen mein bundh kardo…..Liquid usko Jeeene Naheen Dega; Oxygen Usko marne Naheen Dega”
A lot is being spoken and written about how brand presence on Social Media do not really help businesses. There have been many nay – sayers who have signed off on its pitfalls . Hence, just to stand out from the crowd, this article refutes this supposition. There are ways and means of generating leads thru social media.
As an ongoing initiative of making NASSCOM website Web 2.0, iridium Interactive has launched a Blog for the emerging companies few months back, it is already making waves at various blogs and other media, here is what economic times has to say …… Emerging businesses are getting their voices heard in cyberspace. If Nasscom’s Emerge blog fulfills the need for knowledge of emerging companies in IT, Milagrow looks at a
The obviously wonderful thing about the Internet is that nobody controls it. And if you can’t control the medium, you sure don’t control the message. This adage seems obvious enough in this age of over 100 million blogs, YouTube, Digg, Delicious, and Twitter mania & Facebook.
The Indian School of Business (ISB), located in Hyderabad, is a world-class business school. ISB creates education excellence through its innovative programmes, outstanding faculty and thought leadership. It has a diverse mix of students from different industries and countries and international faculty, and offers experiential and holistic learning, and strong corporate involvement. Objective ISB, an institution of global repute, was keen on showcasing itself through its website. It wanted to
Petit Gems is a leading Innovator and Manufacturer, a global force in the world’s thriving Asian food market. Petit Gems wishes to come up with a very vast online presence catering to various audience segments who will in turn be brand ambassador for them. They have chosen II to take this idea to reality.
iridium Interactive‘s long standing e-business and Internet solutions relationship with Maruti Udyog received a further boost. iridium Interactive launched the innovative and highly evocative community portal http://www.Marutinri.com. The website is truly interactive, simple and easy to navigate. It is transparent and straightforward with a minimum of navigation for the user. This site is in response to many NRIs requests and their search for a means that would emotionally connect them
