After sharing the C’s to Social Media or the basic approach to it, lets get on to implementing them in your organizations.There are no defined classes for teaching Social Media yet but from my experience with iridium Interactive, social media marketing takes time to learn and understand. Social media is a risky venture because when it goes wrong it can spell disaster for the company and its brand. Not to
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After giving you some clicks on social media marketing, lets take those thoughts further to the vital C’s of social media marketing. Just like the 4Ps in Marketing, Social Media Marketing has their set of Cs that form the ground rules for every social media marketing strategy. 1. Commit While incorporating social media in your marketing strategies you have to commit time and resources. It is not a one time
Social Media Marketing is a powerful marketing medium…not in the traditional marketing sense. It does not mean that all other marketing strategies have been abandoned, yet the shift is happening without the hype. If you are wearing the hat of a CMO, a marketing-communications executive today, I know exactly what is creating the dilemma..what is keeping you thinking. What is the right marketing mix to invest in? What do I
Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then
What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.
With over a decade of my energy directed towards nurturing online communities, I have seen that small businesses are often hesitant to make blogs and social networking forums as they feel it will take them ages to create a huge community. In this Social Media age, patience and the choice to stay connected is needed for SMEs. Twitter is a complicated puzzle to many small business owners and particularly fatal
This is my first blog on Social Media, after reading innumerous blogs on social media , i came to understand one common thing all bloggers have written atleast once in their blogs; each bringing out the need for social media in every business. Here’s a take on social media from my perspective. After a lot of reading and drawing my own inferences on the social media I have come to
Most brands across sectors are working on improving their e-channel business contribution. In this light, it is important for marketers to understand the dynamics and power of new and online intermediaries in any online marketplace. The e-channel would be distinctly different from the channels that brand owners and business practitioners have experienced during their real working in the real world. The virtual world has a different set of players and
Organisations, be they established centuries old global MNCs or bootstrapped startups are always on the lookout for ways and means to spread their buzz among the teeming hundreds and millions.A Decorative Paints company would want to reach out and market its latest variant and products from across its wide portfolio such as Oil Bound Distemper or Plastic Emulsion to its end consumers or even influencers like painters, builders and architects.
Website linking, now-a-days, is gaining prominence as it is considered to be one of the most effective tools for better search engine placement. The most common method that website owners normally use to try and obtain better search engine placement is to provide back links from other sites. However quite often other website owners insist on having a reciprocal link which can make a website look very incoherent. To overcome
