Social Media Marketing is a powerful marketing medium…not in the traditional marketing sense. It does not mean that all other marketing strategies have been abandoned, yet the shift is happening without the hype. If you are wearing the hat of a CMO, a marketing-communications executive today, I know exactly what is creating the dilemma..what is keeping you thinking. What is the right marketing mix to invest in? What do I
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Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then
What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.
In my last wisdom series, I demystified the power of Twitter and how it is transforming the global conversations for business. This has sparked some good interests in the online communities and I am glad people are absorbing the key practical insights for their businesses. It is now time, I demystify the world’s biggest professional network. I am not here to tell you what is LinkedIn. The global online talkers
If your wordpress hosted blog has URLs like http://www.example.com/?c=2254, don’t you find it confusing and hard to memorize? Don’t you want to change it to something better like http://www.example.com/2010/03/sample-post/ or http://www.example.com/cat-name/samplepost/ Permalinks denotes how the URL structure of a WordPress powered post appears. From the technical point of view, your webserver should be running Apache with mod rewrite module in it. It’s always advisable to check with your web-hosting service
Q1) How can I change my Twitter Username? Ans: When you signup for a new Twitter account, you are entitled to provide a real name and a username. The username you enter is what appears in your Twitter profile URL (Ex: http://www.twitter.com/iridiuminter) and at the top left of your Twitter profile page next to your photo. Your username is also displayed in @(username) when someone replies back. This will be the
With over a decade of my energy directed towards nurturing online communities, I have seen that small businesses are often hesitant to make blogs and social networking forums as they feel it will take them ages to create a huge community. In this Social Media age, patience and the choice to stay connected is needed for SMEs. Twitter is a complicated puzzle to many small business owners and particularly fatal
Having shared my Tweetsense with you on What can Twitter do for your business? in my last wisdom series, the easy and super fast method to get conversations rolling, let me get you thinking with some real Twitter success stories. Smart businesses are taking the first mover advantage in social media and have now started conversing with their consumers to get their real time feedback and to start engaging with
According to the Quantcast Audience Profile, Twitter ranks among the top 50 site that reaches over 27 million people on a monthly basis in US itself. But what is twitter? For all those who are not following @sbharatam‘s iiwisdomseries on Twitter, it is a micro-blogging tool which acts like your personal radio station where you can broadcast live by sending short messages or (tweets) whenever you like on whatever you
After sharing my learnings on Twitter with you, I will now proceed to the most important part, the Do’s and Dont’s of twitter. This is like a cheat sheet for any person who is yet to explore the vast seas of twitter. We at iridium Interactive have also struggled to understand and implement twitter in our corporate strategy but with some brainstorming sessions, working late nights inorder to break the
