Iridium Interactive Blog

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Tag Twitter

Do’s and Dont’s of Twitter

After sharing my learnings on Twitter with you, I will now proceed to the most important part, the Do’s and Dont’s of twitter. This is like a cheat sheet for any person who is yet to explore the vast seas of twitter.  We at iridium Interactive have also struggled to understand and implement twitter in our corporate strategy but with some brainstorming sessions, working late nights inorder to break the

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Do you know about Echofon?

Are you still using the web interface of browsing through Twitter.com to post a new tweet into your profile? It is a time taking process to log into your twitter id every time you want to tweet. After a few discussions with a few people who have twitter accounts I came to understand one common problem all of them faced that ultimately discourages them to tweet, they arent interested in

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What can Twitter do for your business?

I continue sharing my learning’s from Twitter and what it can do for your business. Sitting at the iridium office after a long day of Social Media workshop, it alarms me to visualize the potential that this medium holds to transform the way people talk and respond. In my talks with people across different business lines be it HR, Executive level or Mid-layer management, I see a shift happening (even

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Top 10 Twitter Analytical Tools

Hey Guys, In the age of social media, there is a chance that you are regularly trying to spread your message or your client’s message to a huge crowd in a very short time. I have met lots of internet marketers who are working with social media tools but to my surprise I am still confused trying to figure out how to get the most of these social media channels

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On-Boarding Twitter into your Business – 7 Steps before take-off

After unleashing “the power of twitter” to you, I am sure you have warmed up to the idea that Twitter is here to stay in the business context and has tremendous potential to connect with internal and external audiences. Before you decide to introduce Twitter in a business context, consider these points to ensure a successful experience. 1. Plan your corporate twitter strategy before taking the plunge. Be clear on

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The Power of Twitter – Build your Social Currency

After my first 2 wisdom series on ‘what is twitter‘ and ‘why twitter‘, now let us understand the power of Twitter for your business.You may be twittering with your personal profile for specific interests, but now its time to get curious and venture into creating the social currency for your company itself.Strange as it may sound, Twitter is a one of the most powerful yet underplayed social medium leveraging online

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Why Twitter? And Five Ground Rules to Practice.

Yesterday I have talked about “what” is twitter, lets get on to “Why” twitter today. Why Twitter? Twitter has become a phenomenal success over the last year although it has been around since 3 years now.  Popular social networking sites like facebook and twitter were struggling to find a standing three years back with tough competition from gmail and yahoo. But now they have surpassed these internet giants.  Mainstream Media

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Taking-off Social Media with Twitter

In my first wisdom series, I begin with introducing you to Twitter. As much as we all know about the Twitter phenomenon, most of us are yet to understand the power of this microblogging social medium and the way it is revolutionizing businesses and powering their networks. So, with my social media ‘twilby’ firmly in place I set out to explain my understanding of  ‘the what’, ‘the how’ and ‘the

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DNA Mumbai Edition Feature on Social Media and the Web Do gooders- an interview with Sriram Bharatam

A web of do-gooders R Krishna / DNA Sunday, December 27, 2009 0:48 IST Mumbai: Sriram Bharatam, founder and CEO, iridium Interactive, an internet consultancy firm based in Hyderabad, runs a non-profit called Cause an Effect Foundation. Last week, the foundation installed a water treatment facility in a village near Hyderabad. Bharatam, who was in the village to oversee the operations, started tweeting and updating his Facebook status message about

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Social Media Networks – Who Let The Dogs Out…who who?

A lot is being spoken and written about how brand presence on Social Media do not really help businesses. There have been many nay – sayers who have signed off on its pitfalls . Hence, just to stand out from the crowd, this article refutes this supposition. There are ways and means of generating leads thru social media.

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