While writing a lot on social media marketing and reading a very interesting case study on traditional marketing versus social media, I understood one common debate marketing experts and social media experts have constantly- do traditional marketing and social media contradict each other or compliment? Think of the evolution of marketing from radio to television ads, from newspapers ads to billboards and print media; these newer techniques may have evolved
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So, now having filled you in on the basics of Social Media in my previous few blogs, I shift to the next level of social media insights. With the right base of understanding about this medium, your company can take a leap to explore it as a sand box experiment. Companies in India that block and dis-engage the social network websites for their employees will no longer be successful as
After sharing the C’s to Social Media or the basic approach to it, lets get on to implementing them in your organizations.There are no defined classes for teaching Social Media yet but from my experience with iridium Interactive, social media marketing takes time to learn and understand. Social media is a risky venture because when it goes wrong it can spell disaster for the company and its brand. Not to
After giving you some clicks on social media marketing, lets take those thoughts further to the vital C’s of social media marketing. Just like the 4Ps in Marketing, Social Media Marketing has their set of Cs that form the ground rules for every social media marketing strategy. 1. Commit While incorporating social media in your marketing strategies you have to commit time and resources. It is not a one time
Social Media Marketing is a powerful marketing medium…not in the traditional marketing sense. It does not mean that all other marketing strategies have been abandoned, yet the shift is happening without the hype. If you are wearing the hat of a CMO, a marketing-communications executive today, I know exactly what is creating the dilemma..what is keeping you thinking. What is the right marketing mix to invest in? What do I
Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then
What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.
In my last wisdom series, I demystified the power of Twitter and how it is transforming the global conversations for business. This has sparked some good interests in the online communities and I am glad people are absorbing the key practical insights for their businesses. It is now time, I demystify the world’s biggest professional network. I am not here to tell you what is LinkedIn. The global online talkers
If your wordpress hosted blog has URLs like http://www.example.com/?c=2254, don’t you find it confusing and hard to memorize? Don’t you want to change it to something better like http://www.example.com/2010/03/sample-post/ or http://www.example.com/cat-name/samplepost/ Permalinks denotes how the URL structure of a WordPress powered post appears. From the technical point of view, your webserver should be running Apache with mod rewrite module in it. It’s always advisable to check with your web-hosting service
Website linking, now-a-days, is gaining prominence as it is considered to be one of the most effective tools for better search engine placement. The most common method that website owners normally use to try and obtain better search engine placement is to provide back links from other sites. However quite often other website owners insist on having a reciprocal link which can make a website look very incoherent. To overcome
