After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough. As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not
Continue reading…
Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their
In times of emergencies social media has evidently become the mainstream media. When Eyjafjallajökull, a big volcano in Iceland causes mayhem in Europe last week, stranded people look to social media for solutions, suggestions or simply just news. Tweets appear as fast as a second if you search for “Volcano” on twitter. Seemingly the airline industry is the worst affected by nature’s fury, as flights are delayed with no assurance
I do agree social media is one place where you have to give up a lot of control, but if you think that social media has taken full control on your brand then doomsday is not very far. Your brand’s online reputation accounts primarily for whatever you have done for your company to gain that standing. It is very important to understand that reputation management is how you are portraying
Social Media Monitoring may have started to allure your decision to monitor your social media space but just to give your a reality check, everything comes with a cheque if you do not know their limitations. So now I am presenting to you the Strengths (S), Weaknesses (W), Opportunities and Threats (T) of Social Media Monitoring. Strengths Analyzes what is being said about your company. This produces value for the
“If you cant measure it, you can’t manage it.” as rightly quoted by management guru, Peter Drucker. This is exactly what social media monitoring attempts to do. There are millions of conversations happening and by now if you have been reading my blogs, the message is loud and clear. If you cannot measure them with a predefined set of benchmarks then you cannot [do brand management] manage what is being
“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media monitoring is to track these conversations as I have mentioned earlier. Determining if these conversations are positive
Twitter‘s homepage got a new look on Tuesday, March 30, 201o; featuring a scrolling list of “top tweets” designed to attract non-members who can have a look at what they are missing. This is a great step to lure non-tweeters to sign up to twitter.
There are many options available for companies to measure their social branding and reputation, a few of which I have discussed in my last blog. Some more analytical tools that are worth mentioning are Google Blog search, Summarize or Twitter Search, Google Alerts, Trendpedia and Blogpulse. The web list seems to be getting infinite and this can create confusion for a company. As I would put it, these free tools are
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The ‘Who, Where and When’ of these conversations is what social media monitoring tools track.
